Branding & Illustration
When Takyah approached us to translate the warm, relaxed energy of a traditional Saudi *Majlis* into a vibrant mobile gaming experience, we knew a static brand wouldn't suffice.
Instead, we built a dynamic identity anchored by an expressive, highly customizable mascot system, bold colors, and modernized *Sadw* weaving patterns that proudly reflect the app's cultural roots.
We designed a frictionless, native Arabic UI tailored to the unique mechanics of fast-paced multiplayer games like *Hinkah*, *Kees*, and *Mafia*, bringing the gameplay to life with satisfying micro-interactions, hilarious elimination animations, and an immersive in-app store.
Paired with a high-energy lifestyle photography and social media campaign that captured the real, chaotic fun of friends playing together, our work helped Takyah successfully climb the app store charts and establish itself as the ultimate digital hangout space.
