Branding & Illustration
When iSchool launched Startup Teen, a tech entrepreneurship program for youth, they needed an identity that bridged established educational authority with the high-energy thrill of competition. Our strategy was to merge startup culture and gamification into an immersive experience perfectly tailored for Gen Z and Alpha.
To maintain a strong strategic thread with the parent brand, we reimagined iSchool’s foundation. We evolved their original color palette with dynamic gradients for a digital-first momentum, and we repurposed the core iSchool icon into the ultimate symbol of success—positioning it at the pinnacle of the brand mark and translating it directly into the physical trophy.
This gamified philosophy also shaped the digital platform. By making complex concepts like prototyping and business modeling feel intuitive and rewarding, we designed a user journey that mirrors the exciting progression of a real startup, seamlessly guiding students from their first brilliant idea to the final pitch.
