Branding
Tobio partnered with Black Stores, a pioneering e-commerce platform offering electronics and daily essentials, to develop a brand identity that captured its unique vision. Black Stores positions itself as “the destination you are looking for for all your electronic and daily needs.”
We crafted a visual identity inspired by the thrill of the unboxing experience—capturing that moment of excitement when a customer opens a package. The logo integrates the initial Arabic letter "م" symbolizing the brand’s roots and adding a unique cultural touch to the joyful anticipation of each delivery.
We designed a clean, versatile, and vibrant identity system to meet Black Stores’ need for a dynamic approach to showcasing their diverse product categories. This identity creates engaging, eye-catching visuals that enhance communication and capture customers’ attention across various channels.
